The Nestle Story!

Great case of Nestle and Maggie in India- Redefining Taste of masses! 

Towards Indian food ethos! 

Nestle is a big FMCG sector company, it's products are massively hit across India.

Nestle is selling products such as Maggie, Kikkat, Munch and Nescafe etc. But it's reach in rural belts in India is about 15 pc as compared to 40 pc for all other FMCG sector organisations. Nestle wants to increase its rural belts coverage and luckily it's products ranges from Rs 5, Rs 10 or Rs 15 etc. 

But it's urban reach is very big and very good. Maggie is it's biggest market in India and even chocolate like Kitkat is very very successful. 

Nestle wants to increase sales and sell more in Indian rural belts. The case of Maggie suggests a good taste of India and how instant food products like Maggie has made India its biggest superpower market.

Indian people loves prices such as Rs 5 or Rs 10 or even Rs 15, the companies which understands this are becoming very successful and profitable.

The success of Maggie shows Indian choice of smart food and even rural belts are liking it even after facing competition from local brands.

Let's create more Maggie like brands that sells across homes, towns and cities and across the country.

Let's develop indian food ethos.

Towards Udyam Bharat to Sarvottam Bharat.

16 December 25 

Prof. Mohd Ossama 

#NestleIndia #Maggie #KitKatBreak #Munch 

#FoodieFavorites #IndiaAt100 #Vision2047